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Karl Gerstner: Designing Programmes: Programme as Typeface, Typography, Picture, Method byKarl Gerstner

• Karl Gerstner: Designing Programmes: Programme as Typeface, Typography, Picture, Method
• Karl Gerstner
• Page:120
• Format: pdf, ePub, mobi, fb2
• ISBN:9783037785782
• Publisher:Lars Muller Publishers

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Online source of free ebooks downloadKarl Gerstner: Designing Programmes: Programme as Typeface, Typography, Picture, Method byKarl Gerstner in English

Swiss designer and artist Karl Gerstner (1930–2017) had a significant influence on typography and the history and development of postwar graphic design. Designing Programmes is one of his most important and influential works. It was first published in 1964, and reissued in a new design by Lars Müller Publishers in 2007; both editions are now rare (the first almost completely unavailable). Now, Lars Müller reissues the book with its original design. Here, across four essays, Gerstner provides a basic introduction to his design methodology and suggests a model for design in the early days of the computer era. Gerstner's innovation was to propose a rule set or system defined by the designer that would determine all aesthetic decisions for a given product: for example, a logo might also function as a layout grid system or inspire a font. Today the book is especially topical in the context of current developments in computational design. With many examples from the worlds of graphic and product design, music, architecture and art, Designing Programmes inspires the reader to seize on the material, develop it further, and integrate it into his or her own work.

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Gerstner's idea of a design program is a rule set or system defined by the designer An example would be the following picture, where the logo for programmatic approach to typefaces almost 15 years before Donald Knuth  The-book-design | Design – Poster | Book design, Graphic design
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Programme as Typeface, Typography, Picture, Method Designing Programmes is one of his most important and influential works. It was first published in 1964, and reissued in a new design by Lars Müller Publishers in 2007; both editions are now rare (the first almost completely unavailable). Rafaël Rozendaal: Everything, Always, Everywhere - Amazon.com
Karl Gerstner: Designing Programmes: Programme as Typeface, Typography, Picture, Method. Karl Gerstner. Hardcover. $25.47 · Olafur Eliasson: Experience. Swiss Graphic Design: The Origins and Growth of an International - Google Books Result
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Designing programmes : instead of solutions for problems programmes for solution. Programme as typeface I : the old Berthold sans serif on a new basis -- Programme as method : structure and movement. Responsibility: [five essays and an introduction by Karl Gerstner with an introduction to the introduction by Paul 

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